Tanzania Breweries Limited (TBL), the
leading beer maker in the country has today launched a campaign named ‘Kizibo
Pesa’ where a crown of Safari Lager beer 500ml becomes a currency and consumers
stand a chance to get instant reward of Tshs 200 discount on their next
purchase of Safari Lager 500mls.
leading beer maker in the country has today launched a campaign named ‘Kizibo
Pesa’ where a crown of Safari Lager beer 500ml becomes a currency and consumers
stand a chance to get instant reward of Tshs 200 discount on their next
purchase of Safari Lager 500mls.
Speaking at a press conference held today in
Dar es Salaam, Safari Lager’s Brand Manager, Pamela Kikuli, told reporters that
“over the years, TBL has been awarded with multiple golden trophies across our
brands portfolio. We figured it is important to celebrate these milestones with
a golden trophy to show appreciation to all our loyal consumers.
Dar es Salaam, Safari Lager’s Brand Manager, Pamela Kikuli, told reporters that
“over the years, TBL has been awarded with multiple golden trophies across our
brands portfolio. We figured it is important to celebrate these milestones with
a golden trophy to show appreciation to all our loyal consumers.
We want to reward them first through
our Safari Lager brand by offering a 200 discount on their next purchase of
Safari 500mls” She added: “The consumer will be able to purchase a Safari Lager
beer of 500ml and check under the crown (kizibo), if it’s imprinted with Tshs
200, then the customer will be awarded with the discount. “Each consumer will
have a 50% probability of winning by just drinking Safari Lager, the most rewarding
beer brand in Tanzania.” The countrywide campaign which will run for 2 months
(March – May, 2020) will enable all Safari Lager consumers with Kizibo Pesa
crowns to request for their discounts at any authorized Kizibo Pesa points of
consumption (bars). By exchanging ten golden-plated crowns, the consumer will
be able to enjoy a free cold beer for the ultimate refreshment”, Pamela
explained. According to Pamela, friends can collect 200 crowns of Safari Lager
500mls to redeem a full crate of Safari Lager beers. “The Kizibo Pesa crowns
are worth cash, friends can enjoy safari lager, collect and exchange 200 total
Kizibo Pesa crowns to redeem a full case of Safari Lager 500ml”. She concluded.
our Safari Lager brand by offering a 200 discount on their next purchase of
Safari 500mls” She added: “The consumer will be able to purchase a Safari Lager
beer of 500ml and check under the crown (kizibo), if it’s imprinted with Tshs
200, then the customer will be awarded with the discount. “Each consumer will
have a 50% probability of winning by just drinking Safari Lager, the most rewarding
beer brand in Tanzania.” The countrywide campaign which will run for 2 months
(March – May, 2020) will enable all Safari Lager consumers with Kizibo Pesa
crowns to request for their discounts at any authorized Kizibo Pesa points of
consumption (bars). By exchanging ten golden-plated crowns, the consumer will
be able to enjoy a free cold beer for the ultimate refreshment”, Pamela
explained. According to Pamela, friends can collect 200 crowns of Safari Lager
500mls to redeem a full crate of Safari Lager beers. “The Kizibo Pesa crowns
are worth cash, friends can enjoy safari lager, collect and exchange 200 total
Kizibo Pesa crowns to redeem a full case of Safari Lager 500ml”. She concluded.
